Ariana Grande's new vegan makeup brand called rem beauty is about to launch
The US musician Ariana Grande has been working on her own make-up brand rem beauty for two years, which was published today under the title "Chapter One". She follows other US stars, such as Selena Gomez, who launched her own vegan beauty brand in August 2020. The rem beauty product range includes lipsticks in six shades, two types of plumping lip gloss, an eyeshadow palette, liquid shadows, highlighters, eyeliner pencils and markers and faux mink eyelashes.
Launching her own brand is an exciting process for Grammy Award-winner Grande, as she explains in a Zoom interview with Elle: "I was way too excited. Obviously too excited. I was the first person here to speak to the wall. I've smiled so much my teeth hurt. I'm so proud and grateful and it's a very special moment for team rem and me."
Ariana Grande: Chapter Two has also been announced
Ariana Grande personally tested the products to ensure the formulas met her standards. She wore the highlighter during a recent world tour and secretly tested the other products while appearing on The Voice.
According to Grande, the details of "Chapter Two" are still classified. You can find out more about the new beauty brand at www.rembeauty.com.
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