More than 1000 Chinese influencers have announced that they would like to pay off tax payments before the end of this year.The state news service China News Service (CNS) reported.
In September, the Chinese government announced that they wanted to tighten the tax regulations in the entertainment industry.
The toughest affected by the new measures is the Chinese live streamer VIYA.On Monday, she received a fine of $ 219 million (around 186.4 million euros).
In China there is currently a rush to the tax offices.Thousands of Chinese influencers have announced that they will reimburse all missed taxes by the end of 2021.Shortly before, the Chinese government had set stricter controls for workers from the entertainment sector.In this way, increased delays and penalty payments were accompanied by tax contributions that were not paid.China's most successful live streamer VIYA now had to pay $ 210 million (around 186.4 million euros).
Among other things, the influencer was famous for her account on the online shopping platform Taobao.Using live streams, she regularly produced advertising videos for very different products.She was considered a person who can sell everything.One of the most absurd products was probably the rocket start aid, which changed owners for 40 million Chinese Yuan (around 5.6 million euros).If you add up all social media platforms, VIYA followed a total of around 120 million people until the end.She used this range to collect auxiliary funds for the damaged people in the Corona hotspot Wuhan shortly after the start of the pandemic.Within a few hours, the donation amounted to around 28.4 million euros.
By the end of this year, several thousand influencers want to pay taxes
Now the influencer should take care of her own livelihood.At the request of the Chinese tax authority, the 36-year-old had to pay $ 210 million in tax money.In addition, the platforms Taobao, Weibo (a Chinese service similarly Twitter) and Douyin (a Chinese version of TikTok) took their accounts offline.Shortly after the horrendous additional payment had become public, she had told her followers through the short message service Weibo to feel "deeply guilty" and to "absolutely accept" the punishment of the tax authority.Despite this apology, she lost her accounts.
Other Chinese influencers have also been asked to pay considerable tax payments, albeit too far less than VIYA.The prominent live streamers Cherie and Sunny have been imposed on a fine of around 13.3 million euros.In order to avoid punishment of this kind, a number of Chinese influencers now want to pay open taxes this year.As the state intelligence service China News Service (CNS) reported, it should be more than 1000 live streamers.In September, the Chinese government announced that they wanted to regulate income from the entertainment sector more.By the end of 2021, those affected have time to make tax payments.Otherwise there are high penalties.
China follows further measures to regulate the entertainment industry
These tax measures are part of the China project to expand control over the entertainment industry and to create additional guidelines for prominent nationals.In November, the Chinese Internet and Control Authority called on public people not to publicly display their assets.Instead, they should adhere to "essential socialist values".A black list also became public on the same train, which contained the names of 88 celebrities.These are said to have come to owe "illegal and unethical behavior".
This text was translated from English by Anika Faber.You can find the original here.
