Ascent and (quiet) decline of Nespresso - drink George Clooney soon?

Nespresso knew how to stage itself as a lifestyle accessory of the elite.But now the question is: Did the coffee capsules fall out of time?

Ed Cumming (Das Magazin)

In 1975 a young Swiss engineer named Eric Favre made a trip to Rome that should rock coffee culture on the entire globe.Favre was not yet busy at the Nestlé headquarters in Vevey, and one of his first projects was the development of a new coffee machine that allowed consumers to brew a real barista coffee comfortably at home.

Aufstieg und (leiser) Niedergang von Nespresso – Trinkt George Clooney bald Tee?