Outfittery: Women should finally make a breakthrough to the eternal fashion start-up

Shopping assistant: Julia Bösch has been running the styling company for nine years.

Bild: Laif

The digital fashion dealer Outfittery has been a young company with potential - for almost a decade.Now the doubling of the target group should deliver success.But the problems remain.

Outfittery: Frauen sollen dem ewigen Mode- Start-up endlich den Durchbruch bringen

So far there is only one announcement, and it is also well hidden."Be the first to learn more," says one side of the digital fashion shipping Outfittery, to which the initiates have so far only reached a special link.Photos of laughing women and a white suitcase flicker over the screens.You promise "a new chapter for you and outfittery." When will it be opened?"Coming soon."

Julia Bösch smiles as enthusiastically as the models on the screen.The boss of Outfittery still does not want to reveal any details about her new offer.As a result, she could double her potential customers.So far, digital styling advice has only had men's fashion in its program.Now it should also attract women."This could be a strategically significant chance of growth for us," says Bösch almost modestly and pulls the corner of the mouth even further up.